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mShopper Goes International With Launch of United Kingdom Service

Empowers UK Shoppers to Save Time and Money and Take Control of Shopping

SAN FRANCISCO, CA., April 22, 2008 /PRNewswire/ - United Kingdom shoppers, it's time to take control of shopping. Save time, save money, and arm yourselves with mShopper.

mShopper, the leader in mobile shopping, today announced that it has launched its UK shopping service. Armed with real-time price and product details through their cell phones, shoppers in the UK will quickly and easily find and buy great products with only a few keystrokes -- saving valuable time and money.

mShopper is a complete mobile shopping experience that enables shoppers to compare prices, browse products, receive deep discount and liquidation notifications, share products with friends, and purchase items. mShopper UK is a stand-alone platform, with products exclusively from top-tier UK merchants, including leading brands such as PC World, Comet, Boots, Dixons, B&Q, and more.

"mShopper has gained widespread acceptance in the US because it empowers shoppers with information when they need it -- at the store, or wherever they are. With the UK's already savvy users of mobile content, we're expecting rapid adoption," said mShopper founder and CEO, David Gould, speaking today at Wireless Innovations 2008 in San Francisco where mShopper was named one of the most promising Mobile Startups of 2008.

"We are delighted to be working with mShopper to add mobile shopping to our marketing mix," said John Fitzpatrick, Internet Marketing Manager at Kitbag. "We believe our customers will respond well to this new offering."

• mShopper's US launch was August 2007
• CEO David Gould is the former director of mobile content at Virgin Mobile USA
• The company powers Sprint's private-labeled mobile shopping platform, and is available on Verizon's mobile web portal
• mShopper will soon announce additional carrier, manufacturer, and merchant agreements
• Platform enables mobile commerce for a wide variety of big-box retailers and specialty online vendors

About mShopper

mShopper enables consumers to save money and waste less time, empowering them to conquer the shopping experience. With mShopper, consumers have access to millions of products from name-brand merchants on their cell phones via the mobile web. Through partnerships with large carriers and great merchants, mShopper delivers a complete end-to-end shopping experience. The mShopper application is available on mobile web browsers in the UK at http://uk.mshopper.com/wap. More information is available at http://www.mshopper.com.