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Help mShopper Win Webby and Help Charities Win

mShopper Nominated for Webby; Donating to Favorite Charities for People's Voice Votes

BOULDER, Colo., April 14, 2008 /PRNewswire/ - mShopper, the global leader in mobile shopping, today announced that it has been nominated for a prestigious Webby Award as one of the best Mobile Sites of 2008. As part of The Webby Awards -- "the Oscars of the Internet" -- the public can "shout out" for their favorite nominees in the People's Voice Awards. To help get out the vote, mShopper has pledged to donate one dollar to charity for each vote it receives.

This year's Webby Awards received nearly 10,000 entries from companies worldwide. Winners will be announced in May and honored at a gala awards ceremony in New York City this June. mShopper is among only a few Colorado-based companies selected for this year's competition.

"Being chosen out of thousands of entries is a tremendous honor for our growing company," said David Gould, founder and CEO of mShopper. "People are latching on to mobile shopping -- and we are thrilled to be helping them to do that. At mShopper, giving back is not just a nice idea -- it's a way of life -- and we couldn't think of a better way to celebrate this honor than by donating to our voters' favorite charities. When mShopper wins, everyone wins."

To vote, go to http://www.mshopper.com/vote. Let your voice be heard!

About mShopper

mShopper enables consumers to save money and waste less time, empowering them to conquer the shopping experience. With mShopper, consumers have access to 12 million products from name-brand merchants like Best Buy, The Gap, and Target, on their cell phones via the mobile web. Through partnerships with carriers, including Sprint/Nextel and Verizon Wireless, and over 100 merchants, mShopper delivers a complete end-to-end shopping experience. The mShopper application is available on mobile web browsers at http://shop.mshopper.com. More information is available at http://www.mshopper.com.

About The Webby Awards

Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences.