What we hope to accomplish
One of the major goals of mShopper™ is to put into action a term called "Compassionate Capitalism". While this term might mean many different things to different people, we are creating our own model by nurturing the success of mShopper™. The idea is to use market forces to give back.
mShopper™’s founders will donate 10% of their founders shares to fund 2B.org, a charitable organization.
This donation will be used to begin growing the lifestyle brand called 2B.
2B is a non-profit organization which funds both for- and not-for-profit organizations dedicated to creating social change through the marketing and distribution of their products and services. Upon the success of mShopper™, 2B plans to add other brands and businesses which will be founded and run with the specific goal of giving back profits to charity. All of the businesses will use the same colorful logo and corporate identity to link them together.
Eventually citizens will see the colorful mark of 2B and know that by buying those products, they are helping give back and help others.