G
ETTING
S
TARTED
C
HECKLIST
G
ETTING
S
TARTED
W
ITH M
S
HOPPER’S
M
OBILE
C
OMMERCE
P
LATEFORM
U
SE THE CHECKLIST BELOW TO GUIDE YOU THROUGH THE PROCESS OF LAUNCHING YOUR ENTIRE MOBILE COMMERCE PROGRAM.
W
HEN YOU ARE FINISHED WITH A SECTION, SIMPLY CHECK THE BOX FOR THAT SECTION.
T
HEN, MOVE ON TO THE NEXT SECTION.
Y
OU’LL BE UP AND RUNNING IN NO TIME
!
VIEW A REAL DEMO ACCOUNT
S
TEP
1: S
ET UP
Y
OUR
A
CCOUNT
HELP
T
HE FIRST STEP IS TO SETUP YOUR ACCOUNT AND CHOOSE YOUR BILLING PREFERENCES.
S
TEP
1. E
NTER YOUR
GENERAL CORPORATE AND CONTACT INFORMATION
.
Y
OU CAN SET UP ACCOUNTS FOR AS MANY PEOPLE YOU LIKE WITHIN YOUR ORGANIZTION.
W
HEN YOU HAVE COMPLETED THIS STEP, CHECK THE BOX ON THE LEFT.
S
TEP
2. S
ETUP YOUR
B
ILLING
P
REFERENCES
.
U
SE THIS PAGE TO CHOOSE YOUR PLAN AND ENTER YOUR BILLING INFORMATION.
W
HEN YOU DONE WITH THIS STEP, CHECK THE BOX TO THE LEFT.
S
TEP
3. U
SE OUR
S
HIPPING AND
S
ALES
T
AX
P
REFERENCES TOOL
TO TELL US HOW YOU CALCULATE SHIPPING AND SELES TAX COSTS FOR ALL ORDERS.
W
HEN YOU DONE WITH THIS STEP, CHECK THE BOX TO THE LEFT.
Y
OU HAVE NOW COMPLETED
S
TEP
1. P
LEASE CHECK OFF THE
S
TEP
1. L
AUNCH
Y
OUR M
S
TORE BUTTON AND MOVE ONTO
S
TEP
2, S
ETTING
U
P
Y
OUR
D
ATAFEED.
S
TEP
2: S
ET UP
Y
OUR
D
ATAFEED
HELP
T
HIS STEP INVOLVES TWO SEPERATE STEPS.
T
ELL US HOW TO FETCH YOUR DATAFEED, THEN TELL US HOW TO MAP YOUR DATAFEED TO OUR BROWSING CATEGORIES:
S
TEP
1.1 U
SE OUR
S
ETUP
Y
OUR
D
ATAFEEDS
TOOL TO TELL US HOW TO FETCH YOUR PRODUCT DATAFEEDS.
Y
OU CAN SET UP A DIRECT DATAFEED, OR YOU CAN TRANSMIT YOUR DATAFEED THROUGH YOUR AFFILIATE NETWORK.
O
NCE YOU HAVE COMPLETED THIS STEP, CHECK THE BOX ON THE LEFT.
S
TEP
1.2 U
SE OUR
D
ATAFEED
M
APPING TOOL
. TO MAP YOUR DATAFEED FIELDS THE M
S
HOPPER
M
RCHENT DATABASE.
W
HEN YOU DONE WITH THIS STEP, CHECK THIS BOX TO THE LEFT.
S
TEP
1.3 U
SE OUR
C
ATEGORY
M
APPING TOOL
. TO MAP YOUR PRODUCT CATEGORIES TO THE
P
RICE
C
RUSHER PRODUCT CATEGORIES.
W
HEN YOU DONE WITH THIS STEP, CHECK THIS BOX TO THE LEFT.
T
HAT’S IT
! Y
OUR PRODUCTS ARE NOW LIVE IN THE
P
RICE
C
RUSHER APPLICATION.
C
HECK OFF THE
S
TEP
2: S
ETUP
Y
OUR
D
ATAFEED BUTTON AND MOVE ONTO
S
TEP
3, M
ERCHANDISING YOUR M
S
TORE
!
S
TEP
3: L
AUNCH
Y
OUR M
S
TORE
HELP
L
AUNCHING YOUR M
S
TORE IS EASY AND INVOLVES
3
STEPS:
S
TEP
1. C
ONFIGURE YOUR M
S
TORE USING THE
M
S
TORE CONFIGURATOR
.
M
AKE SURE THAT BEFORE YOU CONFIGURE YOUR M
S
TORE YOU HAVE TWO COPIES OF YOUR LOGO, A
55×55
PIXEL WIDTH AND
44×44
PIXEL.
Y
OU SHOULD ALSO HAVE THE
RGB
COLOR CODES FOR ALL THE COLORS ASSOCIATED WITH THE VISUAL IDENTITY OF YOUR BRAND.
S
TEP
2. S
ET UP SUBDOMAIN TO HOST YOUR M
S
TORE.
T
HIS WILL BE THE
URL
YOU USE TO PROMOTE AND MARKET YOUR M
S
TORE.
W
E RECOMMEND
MSHOP.ACME.COM
. W
HEN YOU DONE WITH THIS STEP, CHECK THE BOX TO THE LEFT.
S
TEP
3. R
EDIRECT THE SUBDOMAIN YOU CREATED IN STEP
2
ABOVE TO THE
URL
WE GENERATED ON THE M
S
TORE CONFIGURATOR PAGE.
Y
OU CAN FIND THE
URL
IN THE “PUBLISH YOU M
S
TORE” SECTION ON THE
M
S
TORE CONFIGURATOR PAGE.
W
HEN YOU DONE WITH THIS STEP, CHECK THE BOX TO THE LEFT.
T
HAT’S IT
! Y
OUR M
S
TORE IS NOW LIVE
! C
HECK OFF THE
S
TEP
3: L
AUNCH
Y
OUR M
S
TORE BUTTON AND MOVE ONTO
S
TEP
4, M
ERCHANDISING YOUR M
S
TORE
!
S
TEP
4: M
ERCHANDISE
Y
OUR M
S
TORE
HELP
Y
OU’LL WANT TO MAKE SURE TO CHANGE THE MERCHANDISING OF YOUR M
S
TORE FREQUENTLY, JUST LIKE YOU DO WITH YOUR WEBSITE.
W
E PROVIDE TWO TOOLS TO MERCHANDISE YOUR M
S
TORE.
S
TEP
1. M
ERCHANDIES YOUR BANNER DISPLAY.
U
SE THE
E
DIT
M
Y
B
ANNER
D
ISPLAY
TOOL (IN THE
M
Y M
S
TORE
SECTION) TO CHANGE THE HOME PAGE SPECIAL OF YOUR M
S
TORE.
Y
OU CAN USE THE PICTURE INCLUDED IN YOUR DATAFEED OR YOU CAN CREATE AND UPLOAD YOUR OWN CREATIVE.
Y
OU CAN ALSO USE OUR
“F
REE
S
HIPPING” TOOL TO LAUNCH A FREE SHIPPING HOT SPECIAL
W
HEN YOU HAVE COMPLETED THIS STEP, CHECK THE BOX TO THE LEFT.
S
TEP
2.
E
DIT
Y
OUR
H
OT
S
PECIALS
.Y
OUR M
S
TORE LETS YOU MARKET AND PROMOTE AN UNLIMITED NUMBER OF
H
OT
S
PECIALS.
U
SE THE
E
DIT
M
Y
H
OT
S
PECIALS TOOL (LOCATED IN THE
M
Y M
S
TORE
SECTION) TO ADD OR DELETE CURRENT HOT SPECIALS.
A
LL OUR CHANGES WILL APEAR IN REAL-TIME
! W
HEN YOU DONE WITH THIS STEP, CHECK THE BOX TO THE LEFT.
S
TEP
3. S
ET UP YOUR MERCHANDISING REMINDER TOOL.
U
SE OUR HANDY EMAIL REMINDER TO REMIND YOU TO CHANGE YOUR BANNER DISPLAY AND HOT SPECIALS AS FREQUENTLY AS YOU WANT.
T
HE EMAIL REMINDER TOOL CAN BE FOUND ON THE
E
DIT
M
Y
B
ANNER
D
ISPLAY
PAGE.
W
HEN YOU HAVE COMPLETED THIS STEP, CHECK THE BOX TO THE LEFT.
T
HAT’S IT
! Y
OU ARE NOW FINISHED WITH
S
TEP
4. C
HECK OFF THE
S
TEP
4: M
ERCHANDISING
Y
OUR M
S
TORE BUTTON AND MOVE ONTO
S
TEP
5, M
ARKETING
Y
OUR M
S
TORE WITH
G
ET
F
IRST
D
IBS
!
S
TEP
5: M
ARKET
Y
OUR M
S
TORE WITH
G
ET
F
IRST
D
IBS
HELP
G
ET
F
IRST
D
IBS IS OUR EXCLUSIVE, SELF-SERVICE,
SMS-
BASED MARKETING PROGRAM THAT IS HIGHLY EFFECTIVE IN DRIVING TRAFFIC TO YOUR M
S
TORE.
G
ET
F
IRST
D
IBS IS THE EASIEST, MOST EFFICIENT, AND CHEAPSET WAY TO REMIND NEW AND EXISTING CUSTOMERS ABOUT YOUR NEW MSTORE.
T
HERE ARE
3
STEPS TO CONDUCTING A SUCCESSFUL
G
ET
F
IRST
D
IBS CAMPAIGN:
S
TEP
1. C
APTURE
S
UBSCRIBERS.
T
HE FIRST STEP IS TO GET PEOPLE TO SIGN FOR YOUR
G
ET
F
IRST
D
IBS PROGRAM.
Y
OU DO THIS BY CREATING A CUSTOMIZED WIDGET SIGN UP FROM THAT YOU THEN EMBED IN YOUR WEBSITE, MARKETING EMAILS, AND EVEN YOUR
SEM
CAMPAIGNS.
U
SE OUR WIDGET TOOL TO CREATE AND THEN EMBED YOUR SIGN UP FROM ANYWHERE YOU WANT. THIS TOOL CAN BE FOUND IN THE “CAPTURING SUBSCRIBERS” SECTION ON THE
G
ETTING
S
TARTED
PAGE IN THE
G
ET
F
IRST
D
IBS
SECTION.
I
T TAKES ONLY A FEW MINUTES TO SET UP AND THEN EMBED YOUR WIDGET IN YOUR SITE
!
S
TEP
2. C
REATE YOUR CAMPAIGNS.
Y
OU’LL WANT TO START SENDING OUT YOUR ALERTS AS SOON AS PEOPLE START SIGN UP.
O
UR
C
REATE
Y
OUR
A
LERTS
PAGE MAKES IT EASY TO CHOOSE A PRODUCT FROM YOUR DATAFEED, COMPOSE YOUR COPY, SCHEDULE YOUR ALERT, TEST THE ALERT, AND THEN APPROVE THE ALERT FOR TRANSMISSION.
O
NCE YOU HAVE COMPLETED THIS STEP, CHECK THE BOX TO THE LEFT.
S
TEP
3. M
EASURE YOUR RESULTS.
U
SE OUR
BUILT-IN ANALYTICS
TO MAKE SURE THAT YOUR ALERSTS ARE ALWAYS GENERATING THE RESULTS YOU REQUIRE ON YOUR INVESTMENT.
W
HEN YOU HAVE FINISHED FAMILIARIZING YOURSELF WITH OUR GETFIRSTDIBS ANALYTICS TOOK, CHECK THE BOX TO YOUR LEFT.
T
HAT’S IT
! Y
OU ARE NOW FINISHED WITH
S
TEP
2. C
HECK OFF THE
S
TEP
2: M
ERCHANDISING
Y
OUR M
S
TORE BUTTON AND MOVE ONTO
S
TEP
3, M
ARKETING
Y
OUR M
S
TORE WITH
G
ET
F
IRST
D
IBS
!
S
TEP
6: S
ETUP
Y
OUR
A
CTIVE
A
LERTS
HELP
A
CTIVE
A
LERT IS OUR PATENT-PENDING FEATURE TAHT IS EXCLUSIVELY AVAILABLE IN OUR
P
RICE
C
RUSHER APPLICATION.
C
ONSUMERS USE THIS FEATURE TO INITIATE A DIALOG WITH YOU TO INDICATE THEIR INTREST IN PURCHASING A PERTICULAR PRODUCT FROM YOU.
Y
OU CAN VIEW AND RESPOND TO EVERY ALERT THROUGH THE APPLICATION OR THROUGH EMAIL(EVERY MERCAHNT THAT SELLS THAT ITEM, RECEIVES AN EMAIL ALERT SIMULTANEOUSLY).
G
ETTING STARTED REQUIRES THAT YOU ENTER THE EMAIL ADDRESSES OF THE PEOPLE IN YOUR ORGANIZATION WHO SHOULD RECEIVE THESE ALERTS.
S
TEP
1. U
SE OUR
A
CTIVE
A
LERTS
S
ETUP
TOOL TO ENTER THE EMAIL ADDRESSES OF EVERYONE IN YOUR ORGANIZATION WHO SHOULD RECEIVE COPIES OF EACH
A
CTIVE
A
LERT.
O
NCE YOU HAVE COMPLETED THIS STEP, CHECK THE BOX TO YOUR LEFT.
S
TEP
2. M
AKE SURE TO CHECK THE
M
ANAGE
M
Y
A
CTIVE
A
LERTS
PAGE TO MONITOR HOW WILL YOU ARE DOING.
Y
OU CAN VIEW ALL OPEN ALERTS, CLOSED ALERTS, ALERTS YOU WON AND ALERTS YOU DID NOT WIN.
O
NCE YOU HAVE COMPLETED THIS STEP, CHECK THE BOX TO THE LEFT.
N
OTE : YOU CANNOT RESPOND TO
A
CTIVE
A
LERTS UNTIL YOU HAVE SETUP YOUR BIDS AND PROMO CODES IN
S
TEP
5
:
S
ETUP
Y
OUR
R
EVERSE
A
UCTIONS
T
HAT’S IT
! Y
OU ARE NOW FINISHED WITH
S
TEP
6. C
HECK OFF THE
S
TEP
6: S
ETUP
Y
OUR
A
CTIVE
A
LERTS BUTTON AND MOVE ONTO
S
TEP
7: S
ETUP
Y
OUR
R
EVERSE
A
UCTIONS.
S
TEP
7: S
ETUP
Y
OUR
R
EVERSE
A
UCTIONS
HELP
R
EVERSE
A
UCTIONS IS OUR PATENT-PENDING FEATURE TAHT IS EXCLUSIVELY AVAILABLE IN OUR
P
RICE
C
RUSHER APPLICATION.
C
ONSUMERS PAY
50
CENTS TO START THEIR AUCTIONS. YOU RESPOND TO THEIR REQUESTS AUTOMETICALLY.
G
ETTING SETUP WITH
R
EVERSE
A
UCTION IS EASY.
S
TEP
1. U
SE OUR
S
ETUP
M
Y
B
IDS
TOOL TO DEFINE YOUR BIDS IN ADVANCE.
Y
OU CAN SET GLOBAL, CATEGORY AND PRODUCT LEVEL BIDS TO MAXIMIZE
R.I.O.
AND CASH FLOW.
O
NCE YOU HAVE COMPLETED THIS STEP, CHECK THE BOX TO YOUR LEFT.
S
TEP
2. U
SE OUR
M
ANAGE
M
Y
P
ROMO
C
ODES
PAGE TO SET UP AND DEPLOY YOUR PROMO CODES INTO YOUR WEBSITE SHOPPING CART SYSTEM.
W
E USE YOUR PROMO CODE SYSTEM TO IMPLEMENT ANY DISCOUNTS YOU OFFER THROUGH OUR
A
CTIVE
A
LERT AND
R
EVERSE
A
UCTION TECHNOLOGIES.
S
TEP
3. C
ONFIRM THE DEPLOYMENT OF YOUR PROMO CODES.
T
HIS IS AN IMPORTANT STEP.
Y
OU CANNOT RESPOND TO ANY
A
CTIVE
A
LERT OR
R
EVERSE
A
UCTION RESULT UNTIL YOU HAVE CONFIRMED THE DEPLOYMENT OF YOUR PROMO CODES.
C
LICKING THE “ACTIVATE MY PROMOCODE LINK” IN THE PROMO CODE EMAIL CONFIRMES ACTIVATION.
O
NCE YOU HAVE COMPLETED THIS STEP, CHECK THE BOX TO YOUR LEFT.
T
HAT’S IT
! Y
OU HAVE NOW COMPLETED THE ENTIRE DEPLOYMENT AND SETUP OF THE M
S
HOPPER
M
OBILE
C
OMMERCE
P
LATEFORM.
C
ONGRATULATIONS
!
Insert title here
G
ETTING
S
TARTED
L
IST
FAQs
D
ASHBOARD
H
OME
MY M
S
TORE
G
ET
F
IRST
D
IBS
A
CTIVE
A
LERTS
R
EVERSE
A
UCTIONS
G
ENERAL
A
CCOUNT
I
NFO
2B Wireless, Inc. All rights reserved. © 2005 - 2009
BILLING SUMMARY
BILLING PREFERENCES
BUY GFD MESSAGE CREDITS
SHIPPING & SALES TAX PREFERENCES
SETUP DATAFEED
CATEGORY MAPPING